- Prologue
- IBPS Specialist Officer Marketing Question Paper (2012)
- IBPS Specialist Marketing Officer Cutoffs
Prologue
- As far as English, Maths and reasoning goes, the studyplan remains similar to PO/MT-with minor difference. (Marketing Officer aspirants don’t have to face the GK section.)
- This article only contains the professional knowledge (Marketing) section MCQs from 2012’s exam i.e. SPL-I. It should help you gauge the width and depth of Marketing professional knowledge section syllabus, so you can prepare accordingly from your college text books and guides.
- if you have 2013’s Marketing paper from IBPS specialist exam, email it to my gmail id “Mrunal.help” so it can be uploaded for the benefit of other aspirants. [Same request for CA/HR/Technical 2012 and 2013]
- If any of the maestro, senior player, good Samaritan wants to share some wisdom on preparation of this “professional section” please post comment below.
IBPS Specialist Officer Marketing Question Paper (2012)
- The stages of the product life cycle in chronological order is:
- Introduction, growth, maturity, decline
- Introduction, growth. maturity, stagnation, decline
- Introduction, maturity, decline
- Introduction, maturity. stagnation, decline
- None of these
- The key to competitive advantage is_differentiation.
- Position
- Product
- Conformance
- Customer Consulting
- None of these
- The functions of the distribution (marketing) channel are
- To gather market information/to promote and spread persuasive communications/physical proximity to consumer/matching the buyers’ needs/negotiate and settle the final price.
- To provide the consumers with the required technical information about the products /physical distribution to consumers /acquire and use funds for financing the channel/intermediaries provide the deposit or buy the goods on cash basis./Assume the risk of carrying out the channel tasks.
- To bring the product ownership to the final buyer.
- both 1 and 2
- None of these
- Which of the following is not a “market follower” strategy?
- Counterfeiter
- Adapter
- Initiator
- Cloner
- None of these
- ___is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
- Email marketing
- Cyber squatting
- Web scraping
- Web spidering
- None of these
- Features of channels of banking are
- Intangibility/inseparability from the seller/variability in customer expenses
- Perishability and non-storability/personal contacts with clients
- Banking services have no physical and personal channels of distribution.
- Combination of (1) and (2)
- None of these
- The client of advertising agent is called:
- Customer
- Major
- Corporate
- Account
- None of these
- The components of Promotion mix are-
- Advertising; a paid form of non-personal promotion/personal selling; personal presentation to prospective clients.
- Sales campaign to encourage sales/public relations; for building good relations with clients/direct marketing; is making direct connect with individual customers.
- Sampling and coupons
- Both 1 and 2.
- None of these.
- What are the main features of Marketing System (MIS)?
- Creation of master plan for information flow,coordination between functional departments and specialist executives,future orientation for anticipating and preventing marketing problems and solving them.
- Facilitation for developing decisions in planning, organizing ,controlling and initiating.
- Decision making,organising and controlling the major activities of the business and initiating action.
- All of the above.
- None of these.
- ____ include medical specialist and legal advisors.
- Speciality services
- Speciality products
- Primary services
- Secondary services
- None of these
- The _____ represents our expectations of the general need for the Item during the lead time.
- Reorder point
- Safety stock quantity
- Reordering policy
- Reordering cycle
- None of these
- _____ is the principle of organization of a region around several political, social or financial centres.
- Ethnocentrism
- Polycentrism
- Marketing expansion
- Gobal marketing
- None of these
- Material culture is divided into two parts :
- Language, Aesthetics
- Technology, Economics
- Education Religion
- Attitudes, Values
- None of these
- Identify the group name, whose mission statement is : “To become a major player in the global chemical business and simultaneously growth in other growth industries like infrastructure”
- Reliance
- Tata
- Bharti enterprises
- Kotak Mahindra
- None of these
- Distinction between marketing and selling is
- Marketing relates to producing or creating goods or services needed by the customers while in selling the objective is to sell whatever is available.
- Marketing is operational activity whereas the selling is a total management concept.
- Marketing is product focused while selling is customer focused.
- Marketing is oriented to the needs of the seller whereas selling is oriented to the needs of the buyer.
- None of these
- Which one is true in respect of bank marketing?
- Bank marketing deals with providing services to satisfy customers’ financial needs and wants.
- Bank marketing has to discover/ascertain/anticipate the financial needs of the corporates.
- Bank marketing may be required to satisfy the corporates, and institutions, other related needs and wants.
- Bank marketing means competitive element, efficiency and effectiveness in the process.
- None of these
- CRM Is a short form of:
- Customer Relationship Management
- Company Resource Marketing
- Consumer Reaching Marketing
- Customer Relationship Marketing
- None of these
- What are the objectives of pricing?
- Profit optimisation, adjustment of prices due to competition, increasing the market share, improved cash flows to avoid cash crunch, stabilisation of demand and sales, improvement in product quality, communicates an image of the value.
- Understanding with price cartels, bargaining power of suppliers, government controls and regulations. buyers’ behaviour, customer demand and competition.
- Price elasticity of the demand of the product, cost of manufacturing the product, characteristics of the product.
- Combination of (2) and (3)
- None of these
- Segmentation of consumer markets is based on
- Consumer characteristics
- Consumer responses
- Consumer challenges
- Both (1) and (2)
- None of these
- Is the latest-buzzword in corporate boardrooms.
- Service quality
- Service sector
- Service industry
- All of the above
- None of these
- Relatively large. low-cost, low-margin high-volume, self service operations etc.
- Super market
- Discount store
- Department store
- Convenience store
- None of these
- Distribution mix refers to:
- Selection of different distribution channels like Dis., tribution – Wholesaler Retailers Consumer etc.
- Selection of sales promotion techniques, Advertis- 2 ing, Sales – promotion, personal selling etc.
- Selection of pre-sales during sales after sales service etc.
- All of the above
- None of these
- Market Research is useful for
- deciding proper marketing strategies
- deciding the selling price
- choosing the right products
- choosing the sales persons
- All of these
- None of these
- N = S/P ( 1 + T) indicates the:
- Work load method
- Sales potential method
- Incremental method
- Sales budget
- None of these
- A ‘call’ means
- shout out to somebody
- a profession or business
- visit friends
- visiting prospective customers
- after- sales reserve
- A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing?
- Market risk
- Operational risk
- Asset Liquidation risk
- Market liquidity risk
- None of these
- When a company acquires a supplier through an acquisition strategy. this is referred to as
- Vertical marketing system
- Forward integration
- Horizontal integration
- Backward integration
- None of these
- Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store.
- we make profits
- we challenge competitors
- we implement ads
- we sell hope
- None of these
- Mohan Sawhney has proposed the concept of ____ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
- Metamarket
- vertical integration
- horizontal integration
- Betamarket
- None of these
- What is the meaning of “Conversion”?
- meeting a prospective client
- interacting with a prospective client
- converting an employer into an employee
- converting a seller to a buyer
- converting a prospective client into a buyer
- What is the meaning of “Customization”?
- acquiring more customers
- regulating customers
- special products to suit each customer
- more products per customer
- All of these
- What is a logo?
- Pictoral representation of what the company stands for
- Graphic or emblem used by a company to trigger in- stant recall
- The short form of the name of the company
- All kinds of advertisements used by the company
- None of these
- Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorised in five categories. Which of the following is incorrect?
- Early adopters
- Early majority
- Late adopters
- Late majority
- None of these
- Modern styles of marketing include(s)
- digital marketing
- tele-marketing
- e-commerce
- e-mails solicitation
- All of these
- e-Marketing is same as:
- virtual marketing
- digital marketing
- real time marketing
- All of these
- None of these
- What is the meaning of Value added services?
- costlier products
- larger number of products
- additional services
- at par services
- None of these
- The irst Hypermarket was started by ___.
- Walmart
- Carrefour
- Casino
- The dolla store
- None of these
- What is the first step of sales process?
- Lead generation
- Convincing the buyer
- Selling the product
- Showing a product
- None of these
- Core competence of a company helps it to:
- Maintain an edge over its competitors
- Position its product better
- Price its product better
- All of these
- None of these
- Aggressive Marketing is necessitated because of ____.
- globalisation
- increased competition
- increased production
- increased job opportunities
- All of these
- Consumer research takes place at ____ stage.
- Before purchase
- After purchase
- During the purchase
- All of these
- None of these
- SWOT analysis does not contain _____.
- Strength
- Weakness
- Opportunity
- Talent
- None of these
- Efficient marketing style requires
- proper planning
- good communication skills
- team work
- knowledge of products
- All of these
- The performance of a sales person depends on
- salary paid
- sales incentives paid
- size of the sales team
- ability and willingness of the sales person
- team leader’s aggressiveness
- What is the sole aim of marketing?
- Increase sales
- Increase the number of employees
- Increase profits
- Increase production
- All of these
- Which among the following is not part of the “4Ps”?
- Product
- Price
- Profit
- Promotion
- None of these
- Porter’s Five Force Models includes:
- Bargaining power of customer
- Advertising
- Threat of substitute product
- Bargaining power of suppliers
- None of these
- The Letter “T” in PEST stands for :
- Treats
- Technological
- Teacher
- Table
- None of these
- Brad Loyalty is defined by Kotler in for behaviour pattern. Which of the following is not part of them.
- Hard Core Loyals
- Shifters
- Semi Loyals
- Shifting Loyals
- None of these
- What is meant by “Lead generation”?
- Tips for selling tactics
- Tips for better production
- Generate leaders
- Likely sources for prospective clients
- All of these
IBPS Specialist Marketing Officer Cutoffs
2012s exam: Total Weighted Score (Marketing Officer)
SC/ST/OBC/PWD | GEN |
107 | 114 |
2013’s Exam: Final allotment (first round)
POST | SC | ST | OBC | UR | HI | OC | VI |
MARKETING OFFICER (SCALE-I) | 57.20 | 52.40 | 60.60 | 65.40 | 57.60 | 60.40 | 49.40 |
Final allotment (second round)
POST | SC | ST | OBC | UR | HI | OC | VI |
MARKETING OFFICER (SCALE-I) | 53.80 | 49.60 | 56.80 | 63.60 | NA | NA | NA |
NA: NO VACANCY / NO CANDIDATE AVAILABLE FOR ALLOTMENT.
For more on IBPS, visit Mrunal.org/IBPS
sir
during filling of IBPS SLP-III form my categry is change by mistek. so please guide me
i am eligible for to give exam or not. i am in big trouble…….
Hello sir…
Pls guide us for ibps- so HR section as well.
I shall be thankful to you for this.
Regards
Dimple
respected sir,
i applied to ibps hr specialist officer post…
if possible plz share the previous year question paper…
thanq….
Plz post the keys of these questions.
sir
Pls guide us for ibps- so HR section as well.
I shall be thankful to you for this.
Regards
I applied to ibps hr specialist officer post ….. if possible plz share the previous years question paper …..thanq…………thank.
sir
pls tell me one thing
i have done mba from fin-major and marketing-minor
i applied fr s.o exam of ibps
kindly guide me am i eligible to give exam.
regards
Why not, just focus on marketing. nothing is impossible.
thank you very much prakash
last year ppl with fin mac specialisation were not alloed to attend interview…they want guys with mktng as majors….i attended last years Mktng SO interview and around 5-6 gals were not allowed to attend interview…
so make ur decisions accordingly
hey tarun…can u guide me abt the mrktg qustns…wht shuld i study in mrktg ??hw to get gud mrks in this sectn…
thanks in advc.
thanks tarun for d reply,as i have already prepared fr d exam so
i will surely give,but as u said ibps wil nt allow to give interview
therefore i wil take it as a practice test..
thanks again for ur valuable suggestion
i will b mentally prepared fr dt in advance
are u sure minor marketing candidates are not eligible for SO marketing??
yes you are eligible for SO in Finance not in Marketing.
marketin qution are required as a practis set
Plz post the keys of these questions of Marketing Specialist officer previous question paper of 2012 exam
marketin quion are required as a practice set
Can any one provide me previous year model question for specialist officer in Risk manager.
please provide me syllabus of IBPS Marketing Specilist Officer and previous Marketing Question with Answer
sir.
I applied to ibps marketing special offiaer 2014.
pls provide me study material and questions of ibps marketing special officer…
sir
plz send sum more marketing question…….for IBPS SO
Sir
Plz provide me IBPS marketing SO previous year question papers with answers…
sir plz provide so marketing 2013 questin paper
sir plz provide so marketing 2013 questin paper
sir plz provide so marketing 2013 questin paper
plz sir tel me answer of the qtion and also forword the qtion my id plz sir.
PLEASE PROVIDE SOME MORE QUESTION PAPERS
FOR OUR MORE PRACTICE SESSIONS
i want to know which is the good site for onlime test
It is very useful website for banking aspirants. I would like to suggest you people please add some more model paper for IBPS SO 2014 especially Marketing aptitude test.
i applied mkt so. i need the previous question paper. i requested you to send my mail as early as possible
i need previous question papers ibps so 1 and 2. mkt officer scale 1
pleas provide the answer key also…..
If someone haveing the previous year question with answers of so mkting then please send me on my id – prakashpanda4@gmail.com. please help me…….
i need previous question papers ibps so marketing officer scale 1 and i have week in english subject so how the prepare for that subject sir plz help me sir….
Sir
Plz provide me IBPS marketing SO previous year question papers with answers…
i need markrting so previous model papers help me
please uploads answers for marketing question shown above i.e iBPS Specialist Officer Marketing Question Paper (2012)
hey were is the key for marketing officers please provide me key also
Pleasr send me ibps so hr prev year exam paper and study material
If key for the above questions are published that serves us better