- Prologue
- IBPS Specialist Officer Marketing Question Paper (2012)
- IBPS Specialist Marketing Officer Cutoffs
Prologue
- As far as English, Maths and reasoning goes, the studyplan remains similar to PO/MT-with minor difference. (Marketing Officer aspirants don’t have to face the GK section.)
- This article only contains the professional knowledge (Marketing) section MCQs from 2012’s exam i.e. SPL-I. It should help you gauge the width and depth of Marketing professional knowledge section syllabus, so you can prepare accordingly from your college text books and guides.
- if you have 2013’s Marketing paper from IBPS specialist exam, email it to my gmail id “Mrunal.help” so it can be uploaded for the benefit of other aspirants. [Same request for CA/HR/Technical 2012 and 2013]
- If any of the maestro, senior player, good Samaritan wants to share some wisdom on preparation of this “professional section” please post comment below.
IBPS Specialist Officer Marketing Question Paper (2012)
- The stages of the product life cycle in chronological order is:
- Introduction, growth, maturity, decline
- Introduction, growth. maturity, stagnation, decline
- Introduction, maturity, decline
- Introduction, maturity. stagnation, decline
- None of these
- The key to competitive advantage is_differentiation.
- Position
- Product
- Conformance
- Customer Consulting
- None of these
- The functions of the distribution (marketing) channel are
- To gather market information/to promote and spread persuasive communications/physical proximity to consumer/matching the buyers’ needs/negotiate and settle the final price.
- To provide the consumers with the required technical information about the products /physical distribution to consumers /acquire and use funds for financing the channel/intermediaries provide the deposit or buy the goods on cash basis./Assume the risk of carrying out the channel tasks.
- To bring the product ownership to the final buyer.
- both 1 and 2
- None of these
- Which of the following is not a “market follower” strategy?
- Counterfeiter
- Adapter
- Initiator
- Cloner
- None of these
- ___is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
- Email marketing
- Cyber squatting
- Web scraping
- Web spidering
- None of these
- Features of channels of banking are
- Intangibility/inseparability from the seller/variability in customer expenses
- Perishability and non-storability/personal contacts with clients
- Banking services have no physical and personal channels of distribution.
- Combination of (1) and (2)
- None of these
- The client of advertising agent is called:
- Customer
- Major
- Corporate
- Account
- None of these
- The components of Promotion mix are-
- Advertising; a paid form of non-personal promotion/personal selling; personal presentation to prospective clients.
- Sales campaign to encourage sales/public relations; for building good relations with clients/direct marketing; is making direct connect with individual customers.
- Sampling and coupons
- Both 1 and 2.
- None of these.
- What are the main features of Marketing System (MIS)?
- Creation of master plan for information flow,coordination between functional departments and specialist executives,future orientation for anticipating and preventing marketing problems and solving them.
- Facilitation for developing decisions in planning, organizing ,controlling and initiating.
- Decision making,organising and controlling the major activities of the business and initiating action.
- All of the above.
- None of these.
- ____ include medical specialist and legal advisors.
- Speciality services
- Speciality products
- Primary services
- Secondary services
- None of these
- The _____ represents our expectations of the general need for the Item during the lead time.
- Reorder point
- Safety stock quantity
- Reordering policy
- Reordering cycle
- None of these
- _____ is the principle of organization of a region around several political, social or financial centres.
- Ethnocentrism
- Polycentrism
- Marketing expansion
- Gobal marketing
- None of these
- Material culture is divided into two parts :
- Language, Aesthetics
- Technology, Economics
- Education Religion
- Attitudes, Values
- None of these
- Identify the group name, whose mission statement is : “To become a major player in the global chemical business and simultaneously growth in other growth industries like infrastructure”
- Reliance
- Tata
- Bharti enterprises
- Kotak Mahindra
- None of these
- Distinction between marketing and selling is
- Marketing relates to producing or creating goods or services needed by the customers while in selling the objective is to sell whatever is available.
- Marketing is operational activity whereas the selling is a total management concept.
- Marketing is product focused while selling is customer focused.
- Marketing is oriented to the needs of the seller whereas selling is oriented to the needs of the buyer.
- None of these
- Which one is true in respect of bank marketing?
- Bank marketing deals with providing services to satisfy customers’ financial needs and wants.
- Bank marketing has to discover/ascertain/anticipate the financial needs of the corporates.
- Bank marketing may be required to satisfy the corporates, and institutions, other related needs and wants.
- Bank marketing means competitive element, efficiency and effectiveness in the process.
- None of these
- CRM Is a short form of:
- Customer Relationship Management
- Company Resource Marketing
- Consumer Reaching Marketing
- Customer Relationship Marketing
- None of these
- What are the objectives of pricing?
- Profit optimisation, adjustment of prices due to competition, increasing the market share, improved cash flows to avoid cash crunch, stabilisation of demand and sales, improvement in product quality, communicates an image of the value.
- Understanding with price cartels, bargaining power of suppliers, government controls and regulations. buyers’ behaviour, customer demand and competition.
- Price elasticity of the demand of the product, cost of manufacturing the product, characteristics of the product.
- Combination of (2) and (3)
- None of these
- Segmentation of consumer markets is based on
- Consumer characteristics
- Consumer responses
- Consumer challenges
- Both (1) and (2)
- None of these
- Is the latest-buzzword in corporate boardrooms.
- Service quality
- Service sector
- Service industry
- All of the above
- None of these
- Relatively large. low-cost, low-margin high-volume, self service operations etc.
- Super market
- Discount store
- Department store
- Convenience store
- None of these
- Distribution mix refers to:
- Selection of different distribution channels like Dis., tribution – Wholesaler Retailers Consumer etc.
- Selection of sales promotion techniques, Advertis- 2 ing, Sales – promotion, personal selling etc.
- Selection of pre-sales during sales after sales service etc.
- All of the above
- None of these
- Market Research is useful for
- deciding proper marketing strategies
- deciding the selling price
- choosing the right products
- choosing the sales persons
- All of these
- None of these
- N = S/P ( 1 + T) indicates the:
- Work load method
- Sales potential method
- Incremental method
- Sales budget
- None of these
- A ‘call’ means
- shout out to somebody
- a profession or business
- visit friends
- visiting prospective customers
- after- sales reserve
- A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing?
- Market risk
- Operational risk
- Asset Liquidation risk
- Market liquidity risk
- None of these
- When a company acquires a supplier through an acquisition strategy. this is referred to as
- Vertical marketing system
- Forward integration
- Horizontal integration
- Backward integration
- None of these
- Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store.
- we make profits
- we challenge competitors
- we implement ads
- we sell hope
- None of these
- Mohan Sawhney has proposed the concept of ____ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
- Metamarket
- vertical integration
- horizontal integration
- Betamarket
- None of these
- What is the meaning of “Conversion”?
- meeting a prospective client
- interacting with a prospective client
- converting an employer into an employee
- converting a seller to a buyer
- converting a prospective client into a buyer
- What is the meaning of “Customization”?
- acquiring more customers
- regulating customers
- special products to suit each customer
- more products per customer
- All of these
- What is a logo?
- Pictoral representation of what the company stands for
- Graphic or emblem used by a company to trigger in- stant recall
- The short form of the name of the company
- All kinds of advertisements used by the company
- None of these
- Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorised in five categories. Which of the following is incorrect?
- Early adopters
- Early majority
- Late adopters
- Late majority
- None of these
- Modern styles of marketing include(s)
- digital marketing
- tele-marketing
- e-commerce
- e-mails solicitation
- All of these
- e-Marketing is same as:
- virtual marketing
- digital marketing
- real time marketing
- All of these
- None of these
- What is the meaning of Value added services?
- costlier products
- larger number of products
- additional services
- at par services
- None of these
- The irst Hypermarket was started by ___.
- Walmart
- Carrefour
- Casino
- The dolla store
- None of these
- What is the first step of sales process?
- Lead generation
- Convincing the buyer
- Selling the product
- Showing a product
- None of these
- Core competence of a company helps it to:
- Maintain an edge over its competitors
- Position its product better
- Price its product better
- All of these
- None of these
- Aggressive Marketing is necessitated because of ____.
- globalisation
- increased competition
- increased production
- increased job opportunities
- All of these
- Consumer research takes place at ____ stage.
- Before purchase
- After purchase
- During the purchase
- All of these
- None of these
- SWOT analysis does not contain _____.
- Strength
- Weakness
- Opportunity
- Talent
- None of these
- Efficient marketing style requires
- proper planning
- good communication skills
- team work
- knowledge of products
- All of these
- The performance of a sales person depends on
- salary paid
- sales incentives paid
- size of the sales team
- ability and willingness of the sales person
- team leader’s aggressiveness
- What is the sole aim of marketing?
- Increase sales
- Increase the number of employees
- Increase profits
- Increase production
- All of these
- Which among the following is not part of the “4Ps”?
- Product
- Price
- Profit
- Promotion
- None of these
- Porter’s Five Force Models includes:
- Bargaining power of customer
- Advertising
- Threat of substitute product
- Bargaining power of suppliers
- None of these
- The Letter “T” in PEST stands for :
- Treats
- Technological
- Teacher
- Table
- None of these
- Brad Loyalty is defined by Kotler in for behaviour pattern. Which of the following is not part of them.
- Hard Core Loyals
- Shifters
- Semi Loyals
- Shifting Loyals
- None of these
- What is meant by “Lead generation”?
- Tips for selling tactics
- Tips for better production
- Generate leaders
- Likely sources for prospective clients
- All of these
IBPS Specialist Marketing Officer Cutoffs
2012s exam: Total Weighted Score (Marketing Officer)
SC/ST/OBC/PWD | GEN |
107 | 114 |
2013’s Exam: Final allotment (first round)
POST | SC | ST | OBC | UR | HI | OC | VI |
MARKETING OFFICER (SCALE-I) | 57.20 | 52.40 | 60.60 | 65.40 | 57.60 | 60.40 | 49.40 |
Final allotment (second round)
POST | SC | ST | OBC | UR | HI | OC | VI |
MARKETING OFFICER (SCALE-I) | 53.80 | 49.60 | 56.80 | 63.60 | NA | NA | NA |
NA: NO VACANCY / NO CANDIDATE AVAILABLE FOR ALLOTMENT.
For more on IBPS, visit Mrunal.org/IBPS
SIR please upload marketing officer 2013 paper and cutoffs
Sir,
Can I get the answers of the above questions, so that I could correct myself..
Thank You
I have dual specilaisation marketing and hr..do they disqulify me
MBA-International Business students are eligible for IBPS specialist officers for Marketing???
P.S- I have studied all marketing subjects.
Sir mene mba marketng(major) aur hr (minor) se kiya h. To kya me hr spcecilzn se form fill kar sakti hu.aur marketng me kis type ka work hoga(means sittng aur field work).
thnks in advance
As per new advertisement of IBPS you can only be eligible for your Major Specialization ie. Marketing Officer.
The role of marketing officer will be decided by bank. However you can assume it as a sitting job.
where are the answers?
Sir , I have selected of s.o(marketing) in bank of India.I want to know the nature of job and job description bcz ,I am preparing for state public services commission exams ,does it suitable for my preparation?
dear sir
please provide me syllabus and best book author name for ibps marketing officer scale -1
Thanking you
surya
Dear Sir,
Please suggest me Whether BBA is coming under Commerce graduate category for CWESPL form as there is only 3 option (Arts,science & Commerce in 2015 online application form.
hi Krishna, firstly congratulations on new ur job.
I have done mba marketing and applied for ibps S.O.
but I have no idea about the depth of the marketing syllabus which is going to be asked in upcoming exam.
please recommend me some books for marketing. please.
thanking you
Sir,
pls upload IBPS SO 2012 marketing officer answer keys……………..
plz post keys for this questions sir
Hi All,
I have done MBA in International Business. Am I eligible for SO- Marketing ?
Regards,
Rahul Khare
hi sir
i have done mba with dual specialisation in finance and marketing.
am i eligibale for so marketing
plz ans its imp for me
thank & regards
ashish
Respected Sir /maim plz send me as soon as possible marketing spl previous year paper 2014 nd 2015 also.my email id is nishakantyadav@yahoo.com
Sir…I’ve a doubt whether i,m eligible for ibps cwe -so for marketing or not because i,ve done MBA in energy and environment from SIIB pune but i,ve good grasp on marketing section because this was major part of curriculum.
give me the advise whether i,m eligible or not…
thanks
shaileshbansiwal@gmail.com
Sir/ Madam
Kindly provid expected Marketing and GK MCQs with answers for IBPS Clerk exam which is scheduled to be held in Dec15
Hi Rahul
I am also an IB major, have you given the exam are we eligible for it or not ??
Dear sir, plz. provide me some study material for IBPS-MARKETING SO. it’s ,my hardestly request to you.
Hello sir
I hv applied for marketing officer and is very thankful to u for this paper.
please post ans keys of it.
Respected Sir,
I have done my mba with specialization finance – major and marketing – minor so may i apply for marketting officer post
Sir/ madam,i am applying for the post of so in marketing so Pls send me some notes and last year paper of specialist officer of marketing
Sir/ madam,i am applying for the post of so in marketing so Pls preferr some tips for preparation the exam.
Answers for ibps question paper 2012
dear sir, plz send me question paper of ibps so marketing officer 2014 and 2015 with answers.
Dear sir please send me question paper of ibps marketing officer 2014 and 2015 with answer
Dear sir please send me question paper of ibps marketing officer 2014 and 2015 with answer
I am preparing for cwe so for marketing officer please give me some tips for this and send me previous year question paper….
dear sir, plz send me question paper of ibps so marketing officer 2015 and 2016 with answers.